There’s a fair bit written about how charities can use digital to ‘punch above their weight’. But exactly who is doing it well at the moment? 

The PAW score is my name for comparing two charity performance indicators from Third Sector Research – the Charity Online Index and the Charity Brand Index. The raw data is freely available from Third Sector Research in the form of report previews.

I wanted to see how my charity (I’m currently Digital Communications Manager at Rethink Mental Illness) fared in terms of how we ‘punch above our weight’ – hence PAW – for digital performance, and thought that a simple comparison of the two indices would be interesting. And I think it is!

However, what it isn’t is perfect – it is *just* a comparison of two rankings from the same organisation, nothing more…(except an excuse to use a photo of a punchy kitten).

The full blog post contains the full data and lists, so I made it into a PDF – and you don’t have to give me your email address to get it 🙂

And here’s the Top 10!


Charity digital PAW score 2013 – TOP 10

Brand Rank-Online Rank

1 Wood Green Animal Shelters 90
2 Eden Project / Eden Trust 74
3 Sustrans 65
4 RAFBF / The Royal Air Force Benevolent Fund 59
5 Rethink Mental Illness / National Schizophrenia Fellowship 55
6 MSF UK / Medecins sans Frontieres 41
7 ActionAid 40
8 Tearfund 39
9 The Children’s Trust 39
10 Girlguiding 38

Feel free to leave a comment – thanks!