There’s a fair bit written about how charities can use digital to ‘punch above their weight’. But exactly who is doing it well at the moment?
The PAW score is my name for comparing two charity performance indicators from Third Sector Research – the Charity Online Index and the Charity Brand Index. The raw data is freely available from Third Sector Research in the form of report previews.
I wanted to see how my charity (I’m currently Digital Communications Manager at Rethink Mental Illness) fared in terms of how we ‘punch above our weight’ – hence PAW – for digital performance, and thought that a simple comparison of the two indices would be interesting. And I think it is!
However, what it isn’t is perfect – it is *just* a comparison of two rankings from the same organisation, nothing more…(except an excuse to use a photo of a punchy kitten).
The full blog post contains the full data and lists, so I made it into a PDF – and you don’t have to give me your email address to get it 🙂
Download PAW Score 2013 – A Charity Digital Performance Index (PDF)
This post is also shareable via http://bit.ly/pawscore
Charity digital PAW score 2013 – TOP 10
Brand Rank-Online Rank
|1||Wood Green Animal Shelters||90|
|2||Eden Project / Eden Trust||74|
|4||RAFBF / The Royal Air Force Benevolent Fund||59|
|5||Rethink Mental Illness / National Schizophrenia Fellowship||55|
|6||MSF UK / Medecins sans Frontieres||41|
|9||The Children’s Trust||39|
Feel free to leave a comment – thanks!